Made in Tulsa, for the kitchen table.

Cal Brennecke sold residential replacements in Tulsa for eleven years. He was good at it, and he still lost a third of his kitchen tables to the same silence after the same single number.

In 2021 he started showing homeowners three options on a legal pad, each with a monthly payment worked out on his phone. His close rate went from 38 to 61 percent in a summer. Naomi Amaya, who had built pricing systems for a building supplier, turned the legal pad into software that winter.

Quotient still works out of a brick warehouse on East 5th Street, three blocks from the first shop that used it. Half the people here have worked in the trade.